SOLID SOLUTIONS
Retail Share Offers
The bookmaker William Hill was, at the time, owned by CVC and Cinven who were keen to sell part of their holding and raise proceeds. The company, as well as wanting to raise funds from retail investors, was keen to raise their profile and to create a loyal shareholder and customer base, especially around the time of the 2002 World Cup.
The retail offer was by way of an intermediaries offer. All UK stockbrokers were invited to participate with two leading firms handling enquiries and applications from private investors without an existing relationship with a stockbroker.
At the end of a two week offer period, applications were received from 31,000 investors for £125m of shares. This represented over 25% of the offer and exceeded the initial target figure of around 15%. On the back of the IPO the company received extensive PR with positive coverage about the company and its management.
Solid Solutions managed all aspects of the retail offer. This involved coordinating the requirements and activities of over 70 retail stockbrokers, including encouraging the participation of their investment advisers and in turn customers.
For further information please contact us as follows
Solid Solutions Associates
5 St Johns Lane
London
EC1M 4BH
UK
Phone: +44 (0) 20 7549 1613
Email: info@solid-solutions.co.uk
